As a nutritionist, for years I used my daily breakfast smoothie as the perfect way to fill myself with micronutrients. Over time I developed recipes that were super-delicious, brimming with natural nutrients and provided exactly the right balance of carbs, good fats and protein that my body needed.

One problem. Some smoothies had over 10 ingredients, measured out precisely and took aaaages to make. 20 mins each morning measuring out seeds and blueberries didn’t last long.

So I started my “Sunday Evening Ritual”. Each Sunday evening I’d measure out ingredients 5 days’ smoothies into 5 plastic cups that I put in the freezer. Each morning I grab a cup, empty frozen ingredients into Nutribullet with half water, half milk, blitz then take it to work and drink while checking emails at my desk.

This was OK but it still took ages and I always wished someone could do this for me.

So I started Justblitz in 2025 to do just that…

Charlie.